Nintendo and
2005-11-04
http://ds.ign.com/articles/664/664482p5.html
Do I see Sony and Microsoft as a competitor? Sure I do. But they are on a different path. I'm not saying one path is right and one is wrong. I am just saying that one has the potential to lead to a very very different marketplace. I see that it is working based on Nintendogs and Mario Kart. It isn't either/or. It is doing both.
2007-05-22
http://wii.ign.com/articles/790/790916p3.html
Now, in talking through all of this, there's a danger. You might assume, wrongly, that our differentiation strategy, the pull part of what we're trying to do is all we care about. So let me be clear: nothing could be further from the truth. We understand that if we don't satisfy that core gamer, it won't matter how successful we are on the outer edges. And as I've said more than once, our vision is to be an 'and' company, not an 'or' company. We're not for one group or the other; we're for the expanded audience and the core.