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<pre>"The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in North America, the world’s biggest market," said Yoshiyuki Kinoshita, research analyst for Merrill Lynch. | <pre>"The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in North America, the world’s biggest market," said Yoshiyuki Kinoshita, research analyst for Merrill Lynch. | ||
"We forecast respective market shares at end-FY3/11 of Xbox 360 [at] 39 percent, PS3 [at] 34 percent and Wii [at] 27 percent, thus overturning Sony’s domination of the market with its PS2-based share of 69 percent, and doubling Microsoft and Nintendo’s respective market shares." | "We forecast respective market shares at end-FY3/11 of Xbox 360 <nowiki><nowiki>[</nowiki></nowiki>at] 39 percent, PS3 <nowiki><nowiki>[</nowiki></nowiki>at] 34 percent and Wii <nowiki><nowiki>[</nowiki></nowiki>at] 27 percent, thus overturning Sony’s domination of the market with its PS2-based share of 69 percent, and doubling Microsoft and Nintendo’s respective market shares." | ||
The firm further predicts that in Japan, Sony will take the lead with a 57 percent market share, while Nintendo will take the bulk of the rest at 39 percent of the market. Figures for Xbox were not supplied. | The firm further predicts that in Japan, Sony will take the lead with a 57 percent market share, while Nintendo will take the bulk of the rest at 39 percent of the market. Figures for Xbox were not supplied. | ||